Marketing, Product Marketing
Announced new features, encouraged new workflows and learnings, sent surveys, and shared other relevant in-app messages. This was a mix of emails, bots, and in-app posts, and sometimes a combination of all three in one large campaign. The average open rate for these messages was 24%.
Work included:
- Writing
- Designing
- Publishing to the right audience
- Determining and tracking KPIs
- Refining
Below is an example of a message, to help customers transition to working remotely. This message had a 61% open rate:
Below is an example of a pricing survey delivered via a complex campaign over a one month period. The campaign involved 40,000+ users, eight different user groups, and a mix of in-app and email messages. The average open rate was 36%.